Branding and Campaigns
Defining a brand's identity, and sharing it widely through campaigns, is one of my favorite forms of storytelling. The challenge to distill data into a clear voice and strong POV is the best workout for my marketing muscles. From cross-collaboration to partnerships, archetypes to personas, high level branding and campaign work puts the fun in my fundamental marketing skills. Check out a selection of my work below.*
*Please note, several voice and tone projects I've worked on can't be shared yet as they're currently in the process of launching.
Cheeseboards for Dinner
Our delicious campaign for Marin French Cheese Co. drew on the heightened popularity of the buzzy Girl Dinner with the strategic implementation of delectable art direction, paid ads, SEO, and engaging social, this campaign increased IG followers by 33% and more than tripled the company's email list.
