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Branding and Campaigns
Defining a brand's identity, and sharing it widely through campaigns, is one of my favorite forms of storytelling. The challenge to distill data into a clear voice and strong POV is the best workout for my marketing muscles. From cross-collaboration to partnerships, archetypes to personas, high level branding and campaign work puts the fun in my fundamental marketing skills. Check out a selection of my work below.*
*Please note, several voice and tone projects I've worked on can't be shared yet as they're currently in the process of launching.
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