Cheeseboard for Dinner
Summer of 2023 put the spotlight on a snacky meal deemed Girl Dinner. While noshing on a lil' bit of this and lil' bit of that as a meal is nothing new, the term took the internet by storm right when we launched the droolworthy Cheeseboard for Dinner campaign for Marin French Cheese Co. Between the heightened popularity of the concept and the strategic implementation of delectable art direction, paid ads, SEO, and engaging social, this campaign increased IG followers by 33% and more than tripled the company's email list.
Trendy Cheeseboards for a Foodie Audience
Developed a campaign around concepts focused on cheeseboards for one person: Elevated TV Dinner, Breakfast for Dinner, and Salty N’ Savory. In addition to ideating and art direction, I also established strategy for organic social. Enticing copy, using gifs as reels, and a cohesive use of trending music (i.e. different parts of the same song for all posts), along with the *very* appetizing content, led to a large increase in entires to the giveaway and elevated engagement.
