Copywriting

What's in a name? Well, quite a lot. The same goes for a description. My approach engages customers with the familiar, the tasteful pun, the relevant cultural moment. 

From fun promos to concise transactionals, and everything in between, I use data to make every email count. Open rates, click rates, and CX feedback educate my copy and editing choices.

I have experience using data and testing to write the most effective site copy. Homepage hero headlines, landing pages, banners, content blocks — you name it, I've written and edited it.

I led the Bouqs subscriptions team's self-care month campaign from concept to execution. I strategically lengthened the campaign by changing the word month to season.This included designing a special bouquet, developing a social takeover, writing emails, and contributing to the blog.

Valentine's Day in the floral industry is a peak season. Emails, subject lines, paid social, product descriptions, and OOH made up this campaign, including a massive billboard in Times Square. This campaign helped exceed our sales goals, with almost the entire inventory sold out for February 14th delivery. 

My academic background lends itself to writing and editing long form deliverables. I take complex, research-fueled ideas and turn them into engaging stories. I've crafted an approachable — and sometimes humorous — tone.